eCommerce product consulting

Find the problem worth solving

A catalog is only one part of a shopping experience. Customers need to find relevant options, understand the differences, and feel ready to choose. Sellers need a reason to participate and an easier way to get their products online. We look at the journey, the available data, and the friction before deciding what to build.

Turn customer insight into product decisions

The work can include customer discovery, journey mapping, a review of the buying or selling flow, and an experiment roadmap. Together, we define the core proposition, decide what belongs in the first release, and agree what evidence would justify the next step.

Take the idea into a working experience

I connect product direction with design and full-stack development. That can mean testing a new discovery experience, prototyping a simpler listing flow, or building an MVP to explore a different way to shop. The scope follows the problem you need to solve.

Can you help improve an existing eCommerce experience?

Yes. We can start with a specific part of the journey—discovery, comparison, product understanding or seller listing—and work through the customer problem, possible changes and a focused way to test them.

See the thinking in practice

• Voice-first product discovery ↗
• Making C2C selling easier ↗
• A shopping interface that follows the question ↗

These are working concepts, with illustrative data. They show the product thinking and implementation, without implying measured customer or business outcomes.

Who you’ll work with

Aditya Vithaldas, the product thinker and hands-on builder behind decisionos. 15 years across development, design and product management, connecting the why, the what and the how.

Related services

• AI-first experiences
• Executive product direction
• Full-stack product builder