01 / Meridian
eCommerce insight solution
Get insights and speak to your data in a day.
eCommerce · B2B SaaS · Agents
eCommerce and B2B
insight solutions and
experiential workflows
to stand out from the crowd.
What we bring
Into alignment.
01 / Services
Products and services
for eCommerce
01 / Meridian
Explore Meridian ↗
02 / Experience
Experience consulting
Build innovative eCommerce experiences, from voice conversations with your data to more.
AI-focused team structuring
Restructure your team around AI-focused ways of working.
Anything else?
Reach out and tell us what you need.
B2B SaaS
Products and services
for B2B SaaS
01 / Meridian
Conversational business insights
Get insights and speak to your business data.
Conversational forms
Collect structured information through conversation.
Micro CRM
Manage customer details in sheets and know who to follow up with next.
Anything else?
Reach out and tell us what you need.
For eCommerce and B2B SaaS
Make your products accessible inside ChatGPT.
Bring your product into ChatGPT so customers can discover it, use it, and connect with your business.
We shape useful in-chat experiences; purchasing features depend on supported integrations and approval.
Let's talkOur philosophy
Software is inherently vertical.
We bring eCommerce and B2B SaaS industry best practices into solutions tailored to your workflows.
Get started in days and weeks, not months.
03 / Products
Working
products.
Try the products and explore the decisions behind them.
01 / Commerce / Live concept
eCommerce Discovery
Live Concept
A voice-first ecommerce discovery experience.
Search for electronics by voice, ask about individual products, and compare the options as your requirements become clearer.
04 / Analytics / Live conversation
What if your analyst
could join the call?
Answers that arrive while the conversation is happening.
A working analytics demo and a product direction: ask a question, see the evidence, and explore a follow-up without losing the graph.
04 / About
Product thinker.
Hands-on builder.
15years across development,
design, and product management.
design, and product management.
I’m Aditya Vithaldas, the product thinker and hands-on builder behind Decision Axis. I bring product management, design, and development together to help businesses turn ambition into a working product. Fractional product building, backed by 15 years of experience across the disciplines.
We start with the consumer and the business problem. From there, we shape the proposition, define a focused MVP, and work through the experience and the systems that make it possible.
Our approach is hands-on: the decisions, the design, and the code. We connect strategy with execution and take ownership through development, deployment, and hosting, so the path from concept to market stays clear.
Product managementExperience designFull stack development
Have something in mind?
Let's get it moving.
Tell me a little about what you need, and I’ll get back to you by email.