Full-stack product builder

Define the smallest useful product

We start with the user problem and the proposition you want to test. Then we decide what the first release needs to do, what can wait, and how you will learn from people using it. That gives the build a clear purpose and keeps the scope focused.

Build across the stack

The work connects the user interface, application logic, backend services and integrations. Product decisions and experience design stay close to implementation, so the details can evolve as we learn what works. AI integrations can be part of the experience when they help solve the customer problem.

Get it live and learn

Delivery includes deployment and hosting as part of the agreed scope. Once the product is available, we use feedback and the evidence you have to guide the next iteration. This is a fit for founders exploring a new proposition and teams that need a hands-on builder for a focused initiative.

Do you cover product design as well as development?

Yes. The work connects product definition, customer journeys, interface design, full-stack development and deployment. We agree the scope around the proposition you need to test and the support your team already has.

See the thinking in practice

• Explore a working commerce MVP ↗
• See an AI shopping prototype ↗

These are working concepts, with illustrative data. They show the product thinking and implementation, without implying measured customer or business outcomes.

Who you’ll work with

Aditya Vithaldas, the product thinker and hands-on builder behind decisionos. 15 years across development, design and product management, connecting the why, the what and the how.

Related services

• eCommerce product consulting
• AI-first experiences
• Executive product direction