Product · Design · Engineering

Executive product direction

A broad ambition is a starting point. The work is deciding what it means for the customer, what to build first, and what the team should learn before going further.

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Give the product a clear direction

I work with founders and leadership teams to connect business goals with customer needs. We clarify the proposition, identify the assumptions behind it, and turn that into a product direction the team can act on.

Make the priorities explicit

The output can include a product brief, a focused MVP scope, an experiment roadmap and a set of decisions about what comes next. We make tradeoffs visible and define what evidence should change the plan. The aim is to give people a shared reason for the work, as well as a clear next step.

Stay connected to delivery

Fractional product leadership means bringing product judgment into the work at the level your team needs. I can work alongside your designers and engineers or carry the concept through design and development. Strategy stays connected to what is actually being built and learned.

Can you work with our existing product and engineering team?

Yes. The engagement can focus on direction, prioritization and validation while your team owns delivery. Where you need hands-on support, we can also connect that work to experience design and a focused build.

See the thinking in practice

These are working concepts, with illustrative data. They show the product thinking and implementation, without implying measured customer or business outcomes.

Who you’ll work with

Aditya Vithaldas, the product thinker and hands-on builder behind decisionos. 15 years across development, design and product management, connecting the why, the what and the how.

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What are you trying to solve?

Tell me where you are and what you need to move forward.

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